Bulgari Arrives in Style
on Newbury Street
With a nod to its signature Italian and Roman flavors, Bulgari’s new showroom on Newbury Street is a venerable jewel box in its own right. With emphasis on experience and a cache of delights for the eye, Newbury Street’s latest addition won’t disappoint.
Bulgari is set to open the Newbury Street doors of its newest showroom this month. After over 130 years channeling ‘la dolce vita’, their distinctly haute Roman style is arriving in Boston to the tune of Murano crystal chandeliers, Italian walnut parquet floors, black marble, and furnishings inspired by the enigmatic Italian architect Carlo Scarpa. At home among the stylish storefronts of lower Newbury Street, the new Bulgari showroom will play host to its bold, geometric, and colorful creations including its Serpenti collection and the brand’s one-of-a-kind travel collections.
As retailers focus on enhancing the relevance of brick and mortar stores in this online age, Bulgari’s latest approach is all about elevating the offline experience. Trading link-clicks for atmosphere, the 2,864 square-foot showroom boasts an intimate and interactive environment studded with the Italian style and craftsmanship Bulgari is known for; A VIP mezzanine, elegant open staircase, and glowing window displays are only the beginning of the experience. Just a short walk from One Dalton, the new Bulgari showroom is a venerable jewel box unto itself.